my creative resolution

Watercolor, Illustration, Surface Design

How things have changed.

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Hey friends! I just started a new blog about Graphic Design and Marketing. For over a year, I’ve shared all my art projects with you, but thought you might be interested in what I do professionally. I hope you’ll check it out. πŸ™‚

Eileen McKenna

citybike

As I thought about how to best start this blog, I thought about my start in Graphic Design and what things were like before the millennium. I was working in New York City, at a small graphic design agency.

Our creative process would go through these steps:
Client phone call, design project on the computer, print proof to show internally, make changes. Once approved internally, print, trim and spray mount, to create a comp that looked as close to the final product (brochure, etc.) as possible. Then, call a bike messenger. Messenger would arrive within an hour and bike the comp to the client for their approval or changes. This process (design on computer, print a comp, bike messenger) would repeat until the client approved the project for printing. Then the files would be made print ready, put on a disc, and overnighted to the printer. The printer would check…

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Author: Eileen McKenna {my creative resolution}

Web and Print Designer living in New York. I blog about painting, illustration, and designing patterns. Inquires are welcome.

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