My Creative Resolution – Watercolor, Illustration, Print Pattern Design

Logo Design Process


Eileen McKenna

Recently, as I worked on a logo design for a local art studio, I thought about how my process is the same for every logo project, and has been the same for years.

  1. Client interview. One of the most important steps! Learn what the client is looking for, the image they want to portray, and if they have ideas of their own, color preferences, etc.
  2. Pencil sketches. I always start with a pencil and paper, and sketch out as many concepts as I can. I also try to explore the logo as different shapes.
  3. Font analysis. This is where I go through my font catalog, and find different font options that support my concepts and the “feel” we are going for. I view the company/client name in the different fonts, and narrow the choices down.
  4. Create/find artwork. I draw (on the computer) any artwork/illustrations that will be part of the logo. If…

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Author: Eileen McKenna {my creative resolution}

Web and Print Designer living in New York. I blog about painting, illustration, and designing patterns. Inquires are welcome.

2 thoughts on “Logo Design Process

  1. It is interesting to see the work behind the logos. neat. Fun to get a glimpse into a world I didn’t know… thanks!

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