My Creative Resolution – Watercolor, Illustration, Print Pattern Design

Facebook Algorithm

5 Comments

This was my drawing the other morning, when I was frustrated that a post on my business Facebook page was only seen by 2 people!

Eileen McKenna

algorithm
Yesterday my Facebook post reached 2 people. 2 people, even though I have over 200 fans. Why? It’s Facebook’s Algorithm.

“According to a closely guarded and constantly shifting formula, Facebook’s news feed algorithm ranks all the posts in your feed, in what it believes to be the precise order of how likely you are to find each post worthwhile.” – Will Oremus (read the complete article here)

So what can businesses do, besides pay to “boost” our Facebook posts?

  • Post regularly. Try increasing your frequency.
  • Ask for engagement. Ask questions.
  • Share content your readers will “Like.” Don’t just sell, provide value.
  • Repeat the types of posts that get the most visibility.
  • Engage with those, that engage with you.

Please share any tips you have in the comments below.
Thanks,
Eileen

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Author: Eileen McKenna {my creative resolution}

Web and Print Designer living in New York. I blog about painting, illustration, and designing patterns. Inquires are welcome.

5 thoughts on “Facebook Algorithm

  1. Hi Eileen, I found your site when I was reading responses to Melanie Falick’s question “why making with your hands is important…” Love your illustrations!

    Anyway, I feel your pain about this whole FB conundrum. Sometimes my posts are seen by a bunch of people, sometimes only 2, regardless of the time/topic/frequency/engagement experiments I have done. There is no rhyme or reason. I feel like social media is a royal pain and a massive time suck. I still post to FB (weekly), Twitter (occasionally) and Instagram (daily) but I’ve stopped worrying about who sees it. I just post what makes me happy and then I move on.

    I know that’s not particularly helpful advice but I hope you find some tips to get more eyes on your posts! 🙂

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