Eileen McKenna Art & Design

Watercolor Art | Creative Inspiration to help you be creative on a regular basis


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Adding illustration to a logo design project

pettingzoosketches
As many of you know, I am a graphic designer. In the early days (ugh over 20 years ago) I felt insecure about designing logos. I wasn’t confident in my illustration skills. At that time I worked on a lot of text heavy stuff – newsletters, fund reports etc.. Ten years later, I started designing a lot of logos. Not because I was a better illustrator, but because the demand was there. And I got better at working around my limitations. Back then, I would often use clip art as a starting point and edit it to make it work within my logo design.

One of my favorite logos from 10 years ago:
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For these two book covers designed 10 years ago, I purchased clipart then revised it to fit the concept:
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Over the last 9 years, I’ve been working on developing my fine art skills (and my style). You all know what a passion it is of mine! So, a recent logo design was a bit of a “culmination” of all that hard work. The concept was for a very detailed, and heavily illustrated logo. Many of the elements in the logo, I hand drew, scanned in, and digitized and edited as necessary. Some of the more “architectural,” or square elements, were drawn on the computer.

Here is a sneak peek at a part of the logo (see the sketches above):
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I’m really excited about this project! I can’t wait to show you the final logo… 🙂

If you are interested in seeing more of my design work please visit my website: www.eileenmckenna.com

 


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Happy Easter! [Colored Pencil Bunny]

bunny

I fell in love with colored pencils when I first started drawing (6? years ago). One of my first drawings was of a bear, and after that I did several animals, including this bunny. I think I felt animals were easier subjects because the pencil strokes were the fur! Eventually I learned about blending colors (and using the side of the pencil instead of the tip) for a smoother look and to create colors that weren’t in my box (see the terracotta pot). It’s been a while since I picked up those pencils, maybe it’s time to try them out again. Happy Easter!

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