My Creative Resolution – Watercolor, Illustration, Print Pattern Design

Adding illustration to a logo design project

9 Comments

pettingzoosketches
As many of you know, I am a graphic designer. In the early days (ugh over 20 years ago) I felt insecure about designing logos. I wasn’t confident in my illustration skills. At that time I worked on a lot of text heavy stuff – newsletters, fund reports etc.. Ten years later, I started designing a lot of logos. Not because I was a better illustrator, but because the demand was there. And I got better at working around my limitations. Back then, I would often use clip art as a starting point and edit it to make it work within my logo design.

One of my favorite logos from 10 years ago:
image_14

For these two book covers designed 10 years ago, I purchased clipart then revised it to fit the concept:
image_6 image_7

Over the last 9 years, I’ve been working on developing my fine art skills (and my style). You all know what a passion it is of mine! So, a recent logo design was a bit of a “culmination” of all that hard work. The concept was for a very detailed, and heavily illustrated logo. Many of the elements in the logo, I hand drew, scanned in, and digitized and edited as necessary. Some of the more “architectural,” or square elements, were drawn on the computer.

Here is a sneak peek at a part of the logo (see the sketches above):
pettingzoo

I’m really excited about this project! I can’t wait to show you the final logo… 🙂

If you are interested in seeing more of my design work please visit my website: www.eileenmckenna.com

 

Advertisements

Author: Eileen McKenna {my creative resolution}

Web and Print Designer living in New York. I blog about painting, illustration, and designing patterns. Inquires are welcome.

9 thoughts on “Adding illustration to a logo design project

  1. Really adorable animals! Like your style here! 😊🎨💛

  2. I just wanna squeal! You are wildly talented!

  3. Wow, I agree with Alisa – so talented. And like Jill, I love your style here too. Congrats!

  4. Very cool to see years of work coming together!

  5. Pingback: Adding illustration to a logo design. Part 2 – Logo Reveal | my creative resolution

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s