Adding illustration to a logo design project

pettingzoosketches
As many of you know, I am a graphic designer. In the early days (ugh over 20 years ago) I felt insecure about designing logos. I wasn’t confident in my illustration skills. At that time I worked on a lot of text heavy stuff – newsletters, fund reports etc.. Ten years later, I started designing a lot of logos. Not because I was a better illustrator, but because the demand was there. And I got better at working around my limitations. Back then, I would often use clip art as a starting point and edit it to make it work within my logo design.

One of my favorite logos from 10 years ago:
image_14

For these two book covers designed 10 years ago, I purchased clipart then revised it to fit the concept:
image_6 image_7

Over the last 9 years, I’ve been working on developing my fine art skills (and my style). You all know what a passion it is of mine! So, a recent logo design was a bit of a “culmination” of all that hard work. The concept was for a very detailed, and heavily illustrated logo. Many of the elements in the logo, I hand drew, scanned in, and digitized and edited as necessary. Some of the more “architectural,” or square elements, were drawn on the computer.

Here is a sneak peek at a part of the logo (see the sketches above):
pettingzoo

I’m really excited about this project! I can’t wait to show you the final logo… 🙂

If you are interested in seeing more of my design work please visit my website: www.eileenmckenna.com

 

Published by Eileen McKenna {my creative resolution}

Watercolor Artist, seascape painter, collector of creative inspiration. Sign up for my newsletter! Want to learn watercolor? Visit: https://shop.eileenmckenna.com/

9 thoughts on “Adding illustration to a logo design project

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: