Adding illustration to a logo design. Part 2 – Logo Reveal

I’m so happy to see the logo I designed for the Fall Festival last year back in action this year!

Eileen McKenna {my creative resolution}'s avatar

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Here is the final logo I wrote about 2 weeks ago in Part 1- Adding illustration to a logo design project. This is the logo project where I really put my years of illustration practice to work!

I was really excited about creating something for the city I was born and raised in. They wanted elements of both the City of Long Beach and the Fall Festival (which the logo was for). Who better than someone born and raised there?

I used the boardwalk, which Long Beach is know for, as well as the iconic City Hall building. And I had to include the bay, because after all, Long Beach is part of a barrier island. Our concept is to modify this logo for other events, by switching out the Fall Festival elements, but maintaining the City elements.

If you are interested in seeing more of my design work please visit my website: www.eileenmckenna.com

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GUEST DOODLEWASH: Featured Artists At The Doodlewash Dinner Party!

It was so fun being a part of Charlie’s doodlewash dinner party!

Charlie O'Shields's avatarDoodlewash®

#DoodlewashDinner title card by Jacob at Jaywalks Alphabet Soup Title Graphic Created by Jacob at Jaywalks

This month’s adventure was a truly fabulous event, as artists from around the globe came together for a very unique gathering called a #DoodlewashDinner Party! Over 60 talented doodlewashers showed up with their culinary creations! And we were even visited by some intriguing surprise guests (thanks Jill!) and treated to a fabulous food painting video (thanks Bogdan!).

Check out the Featured Culinary Artists’ images below and click any one to scroll through the gallery of artists. If you see someone new at the party you’d love to keep up with, just click the follow link under their art! It was truly an amazing gathering, so thanks to everyone who participated! (I was only able to select a single dish per artist for this gallery, but you’ll find many more on Instagram and on WordPress!) If I missed your hashtag and failed to include you in the gallery below, or misspelled your name…

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“Can I sell this?” can squash creativity

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I used to start creating something, not even finish, and jump to “Can I sell this?” I think I was in this mindset because at the time my creative outlet was my custom invitation/announcement business. This type of thinking was stifling my creativity, and was getting annoying. It prevented me from following through on ideas.

I started drawing and painting and left the invitation business behind. Classes really helped get me going, but after a while I wanted to see what I would work on on my own. What would inspire me without class assignments? But I had trouble motivating myself, so I started this blog. There in my original notes for this blog was “spend 3 months creating then open an online shop.”

I had given myself permission to create whatever I felt like, and to worry about selling later, even if it was just for 3 months. Once I started working at it, projects led to other project ideas. Trying one technique led to the desire to learn and try other techniques. I fell in love with creating. The voice asking, “can I sell this?” got quieter and quieter.

But, I saw other artist selling on different sites, in different ways, and wondered, “what is the best way?” So after ten months, I wrote a post asking for input on “where to sell.” One comment closed the door on selling for me:

Robert McArthur wrote,
“Hi,
I know this doesn’t answer your question, but I do have a string set of thoughts on this that I would like to share with you. Unless you have a pressing financial need to sell your work, I feel it is best to not consider selling your work. Instead focus on your art. Do you need to sell? If so ignore this. Otherwise, the need to make your work marketable will, if even subconsciously, cause you to change what you do, thus preventing you from freely developing naturally.”

My reply was,
“I appreciate your comment! I have been thinking the same thing. As I think about selling, I’ve been playing around with creating things that are more marketable. Just as you say, it’s affecting what I create. I really enjoy playing and creating whatever comes to me. I love how the final piece can be so unexpected (to me). If I continue in this way, I risk taking some of the joy out of creating. And the pieces I really love I wouldn’t consider selling! Thank you for writing what I was thinking.”

Robert McArthur had put into words that “thing” that had previously ruined my creativity. I was having so much fun creating I didn’t want to ruin it. And spending my time filling orders didn’t sound fun either.

Currently my state of mind is that my business is print and web design. But, I draw and paint because I love it. It brings me joy. I create patterns because I think it is fun to turn illustrations into patterns, and I love seeing those patterns printed. (My patterns are available for sale, but that wasn’t the motivation in creating them.)

It is very freeing not thinking about selling or what other people are doing. Although those paintings are piling up. Never say never. 😉

 

Today is a special day

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Today is my birthday! My husband said this morning, “I’ve never meet anyone who loves their birthday as much as you.” It’s true. Even though I don’t necessarily want to get older, I feel like my birthday is a special day. Maybe growing up the youngest of four, I loved when the focus was all on me! Other special April birthdays include my mom – who always makes me feel special on my birthday (and every other day of the year). She is the best. Love you Mom!

You may be wondering, “Why the grilled cheese?” Today is also National Grilled Cheese Day. My friend Charlie at doodlewash, in honor of his April birthday, has invited everyone to “doodlewash” a national or international day. Charlie is a prolific artist and blogger. Not only does Charlie share his art and an interesting story every day, he also shares other artists with us. I always love reading Charlie’s posts. They usually remind me of some detail from my own childhood. And I love learning about the other artists around the world that he features on his blog. I even had the pleasure of being featured on doodlewash!

Enjoy this special day!

Logo Design Process

Logo Design Process
Recently, as I worked on a logo design for a local art studio, I thought about how my process is the same for every logo project, and has been the same for years.

  1. Client interview. One of the most important steps! Learn what the client is looking for, the image they want to portray, and if they have ideas of their own, color preferences, etc.
  2. Pencil sketches. I always start with a pencil and paper, and sketch out as many concepts as I can. I also try to explore the logo as different shapes.
  3. Font analysis. This is where I go through my font catalog, and find different font options that support my concepts and the “feel” we are going for. I view the company/client name in the different fonts, and narrow the choices down.
  4. Create/find artwork. I draw (on the computer) any artwork/illustrations that will be part of the logo. If you aren’t comfortable with illustration, look through stock image sites, for artwork you can incorporate into your designs. Vector files can easily be customized.
  5. Logo design in Illustrator. I work in Illustrator, to bring to life my pencil sketches. Often I’ll scan them, to use as a template for the designs. It’s important to create the logo as a vector file (for enlarging, etc.). A vector file can be rasterized (and saved as a jpg, etc.) but not the reverse.
  6. Explore several options. I like to develop several versions to present to the client. Often I step away from the process for a night, because I come back to it with fresh ideas.
  7. Present the best ideas to the client. Some people don’t like to present too many options, but I think clients like choices. It’s very subjective. The logo I think is the best, might not be the one they prefer.
  8. Client input. What the client thinks is the most important thing – if they want to change elements of the design(s), or even don’t like the first round of versions, it’s important to remember the logo is meant to be a representation of them. Often people have to see something to realize it works (or doesn’t).
  9. Present revised design(s) or new versions. After the client’s input, I make the appropriate revisions or, occasionally I have go back to the drawing board (step #2 or #5). Usually working with the client through 1 or 2 rounds of revisions, will bring us to:
  10. Approved design. My goal is a happy, satisfied client.

Want to see some of the logos I’ve designed? Visit my website: www.eileenmckenna.com.

Painting with color

Today I decided to paint with lots of bright cheery colors. I’ve been creating all weekend and thinking about what to post. Sometimes, when too much time has past, I overthink what to write about. It’s usually a case of too many ideas! I complicate things. So to simplify – this is what I’m painting right now. 🙂

Gingerbread houses

It was a lot of fun decorating mini gingerbread houses with the kids tonight. It’s nice to do something together especially since 2 of my 3 are teenagers. Traditions are really nice. We’ve been doing houses together since the oldest was 2 or 3. 

I remember when I was home from college and my sister said we were going to make gingerbread houses with my niece – who was the first grandchild. We baked everything from scratch, and then struggled to put the houses together. Finally we were ready to decorate. My niece ate a few gumdrops, put a few on the house, and yelled, “done!” As she hopped down from her chair. I couldn’t believe it. Kids are too funny! 

 

I was asked to be a guest blogger :)

goodmorning
Hi everyone! A little over a week ago, I received a really sweet email from someone in Germany (I’m in NY isn’t it amazing how WordPress connects us?), asking if I would like to be a guest blogger. I have to share with you a part of the email. I was beyond flattered!

“You are the first person I contact for this matter. I would be honoured if you would like to attend my blog as guest blogger, and write about a learning experience, testing a new medium etc. I decided to take this step and approach you after your post about how to make a pattern in photoshop. It’s inspiring, and that’s exactly how I would like my small audience to feel when going through my blog.

I don’t wanna take much more of your time, please let me know if the idea is appealing. I don’t mind if you say no 🙂

Best wischen from Germany – you have fans here!”

Anamaria

Of course I said yes! I decided to write about painting in watercolor. Ana’s response to the topic and post was:

“WOW, thanks a lot! looks awesome and it’s great, it will help me in starting my first experiments with watercolor. Couple of day ago I bought the supplies, and I am ready to give it a try, so your post comes just in time! I always wondered how the “wet on wet” effect it’s made ;)”

Sharing feels really good! 🙂

I hope you’ll visit Ana’s blog. Here is the link to my post: Ana’s Learning Lab